Lost Hours and Lackluster Results
Random acts of marketing are taking up too much of your time. And the results are lackluster.There’s no big jump in followers when you finally start posting Instagram Reels.Leads don’t skyrocket after a month of that Facebook Ad campaign running.A we...
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Your “why” + ______ = a better business
You’re taking over your family’s company.You don’t want it to be business as usual. You want to make waves and expand and grow the business in ways your parents never thought of....
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CEOs make THIS mistake in recessions
“Times of trouble are when marketing opportunities are created.”I wish I could take credit for these wise words. But they actually belong to Nic Faitos, a man whose company survived the Great Recession....
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2018 Called...they want their website back
What it means to look “current” on the web is constantly changing.A homepage that looked sleek and modern 5 years ago now looks completely out-of-date. Prospects will move on to your competition’s website, and your bottom line will suffer. ...
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The “magic” word that didn’t make a difference
This blog comes from Sophia, our email marketing specialist at BOT—sharing a quick story about testing trendy marketing advice.“The word ‘template’ will revolutionize your CTAs. It’s the magic word.” That’s a bold claim. According to a marketing wiza...
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Marketing @ Wrong Prospects = Waste
It’s a hard truth: good marketing reaching the wrong prospects hurts. Creating and sending out marketing content that consistently doesn’t convert is expensive and time-consuming. When you’re not speaking to the right people, you’re missing out on lu...
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2 Obvious, 1 Hidden Cost of Targeting the Wrong Prospects
If you’re struggling to see the ROI from your marketing efforts, you might be surprised to learn that the problem isn’t with your marketing content. It’s with the way you’re targeting prospects. It turns out that targeting the wrong prospects could b...
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Don't Delay: Your Expertise Can Drive Results
As the mastermind behind your company’s success, you are a treasure trove of ideas. You’re not just the CEO; you’re the de facto marketing strategist, crafting plans and visions to propel your business forward. But let’s face it: sometimes, those ide...
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Don't Let the Daily Grind Win
Your schedule is a swirling vortex of meetings, emails, and endless to-do lists. The last thing you need is another task to tackle.Building your Answer Vault is important, but it’s not exactly screaming “urgent,” like the check-in with your admin at ...
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Marketing Cutbacks that Set Brands Back Years
Do you know who probably won’t survive a recession?Business owners who cut marketing as an “extra expense” when the economy is down.Yes, it’s sad.But I see CEOs make this same mistake time and time again. You see, slashing your marketing budget can s...
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